CIVIC has unveiled its "Positive about Science" website for the Scottish Government.
The site supports the government's "Positive About Science" advertising campaign which launched today. Accompanied by the strapline, "Do something creative. Do science", the campaign aims to challenge misconceptions about science amongst secondary school children including its "nerdy" image and encourage more young people to consider science courses at school and university. It is also aiming to address the widening employment deficit in the science profession in Scotland.
Working closely with the government and other creative agencies, Civic developed the online branch of the campaign. The funky, slick site features an interactive Flash "Career Path" gizmo to encourage kids to discover the numerous, often surprising, careers from football to fashion open to them if they study science. Inspiring stories from people who've found their way into cool science careers, useful FAQs, and links have all been designed to talk to the youth target audience.
Get the low-down at: www.infoscotland.com/science.